Introducing the new food brand for a family that has been over generations in the dairy industry. It is our goal to provide a product that emerges in the market seeking to conquer consumers of all ages and tastes.

Challenge

For a family that has been by many generations in the dairy industry, they wanted to modernize and provide a product that was emerging in the market, they decide to launch its own Greek yogurt brand aiming to conquest the new generations of dairy consumers.

Solution

The creation of a Greek Yogurt brand with naming design, logo, identification system, brand message, product display, stands, point of sale, food product design, menu and their respective packaging and attire. We positioned the brand as a delicious, farm-oriented and eco friendly experience. We also launched their responsive website ready to receive home orders.

Result

Diversification of product in the family. Creation of new category and own mark. Creation of Greek yogurt bar restaurant. Important result in sales with return on investment in 8 months.

Outcome

No items found.

Jorge and Rosa Zea

CEO & Founder

Year of development

28
2016

Industry

Food

Type of project

Food Startup Design “Entrepreneurship”

Related Services

Neuro Strategy
Neuro Identity
Neuro Web

Scope of project

Brand Strategy
Naming
Identity System
Messaging
Merchandising
Attire
Interior / Stands
Packaging
Product / 3D Modeling
Photography
Print
UX / UI
Web Development
Copywriting

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