90% of companies that has applied neurodesign in their brands increased positioning, prices and sales.
Back in 2012 our leader doing his industrial design thesis found out that 95% of companies around the world die in their first 5 years.
Most of those didn't have the proper timing and weren't perceived as valuable by their customers even though they had incredible products and services with underrated brands that lead them to compete with price mostly because of their poor design and lack of understanding their ideal clients’ mind.
To solve this he discover that merging design with neuroscience can level up the brand experience so their ideal clients can perceive the real value of the brand and set them apart from their competitors.
With that approach he won multiple awards in design and entrepreneurship leading to the creation of one of the first neuro design agency in the world.
Design is all about human behavior, understanding how the brain works gives designers a huge advantage in making persuasive marques, products and interfaces.
How can we persuade human behavior?
Boosting the prime hormones in the brain such as dopamine, serotonin, endorphins, oxytocin, among others with sensorial experiences that triggers emotions and make the ideal client engage with the brand, product and/or services.
We help companies clarify their purpose, find their voice, understand their ideal clients and achieve their strategic goals through neurodesign.
We create brands that inspire. A brand is about expressing the personality and values of the company, generating an experience that resonates with its ideal customers and generates lasting relationships.
We build intuitive, user-centric interfaces that engage, delight and communicate effectively across all devices.
If you want us to make the logo bigger, use comic sans font or make the design pop… we are not the right fit for you, we have neuroscientific proof that those practices mislead the customer's attention and deteriorate the brand reputation.
Furthermore, we don’t do design for beauty. We solve business problems with science-based design co-created with the company leaders, aiming to increase their value perception so they can scale the business in their market.
By day, Nicolás does teaching, branding and web design.
But at night, he’s known as NickMark the Mind Charmer – Who turns underrated marques into high value goosebumps–brands
Nicolás Márquez is also a multidisciplinary designer that merges his Neuro-Linguistic Programming (NLP®) and Coaching knowledge with design thinking and multiple other innovation methodologies whose work encompasses brand strategy, identity, web, packaging and product design
Nicolás is a Colombian award-winner industrial designer, who graduated from Pontificia Universidad Javeriana (Number ONE university in Colombia, 23rd in Latin America and 501 world university rankings 2022 - THE). And he also has a master degree in Advance Neuro-Linguistic Programming® and Coaching (NLP®-Coach) certified by Dr. Richard Bandler, the creator of NLP®.
He was fortunate to land his dream internship-job during college working on Brain Tanking Innovation in where he has the opportunity to work with renowned Colombian brands suchs as Grupo Nutresa (Doria, Don Maíz, Cremhelado), Bavaria, Kokoriko, Emgesa Codensa, Panaca, Hiper Centro Corona, among others. In which he learned the innovation strategies that move the C’ levels out of their comfort zones and help them accomplish the strategic goals of their organizations through creative design thinking.
During his 9+ years leading Xcala, Nicolás has won more than 10 awards globally in design and entrepreneurship and has designed and redesigned more than 115+ companies in Colombia, Chile, Belgium and USA.
Nicolás has also taught more than 3,800 hours as a college professor and corporate coach on topics related to innovation, brand strategy and neurodesign. He has skills for brand design, strategy, digital transformation, study and analysis of trends, generation of high impact business models through methodologies such as: canvas, golden circle and blue ocean strategy. 84% of his clients increase their sales and revenue as a result of the improvement in their brands.
His mission is to help companies scale in their markets by achieving their business goals with effective strategies, unforgettable identities and memorable web experiences that connect their brands with their ideal clients.
Nicolás is supported by a team of designers, photographers, videographers, journalists, digital marketers, digital traffickers and account managers.