Scope of project

Brand Strategy
Naming
Identity System
Messaging
Photography
Videography
Print
UX / UI
Web
Copywriting
Content Strategy
Sales Funnel
SEM / SEO
Social Media

Related Services

Neuro Strategy
Neuro Identity
Neuro Web

Year of development

2
2018

Industry

Communication

Challenge

We had to create a 100% digital platform whose content will generate credibility, be easy to read, aesthetically appropriate and have a pleasant interaction with the audience. At a technical level, it was essential that it be an agile platform, highly editable and with a very intuitive CMS (Content Management System), easily accessible and with scaling capabilities, since a digital magazine grows and grows every month.

Solution

After understanding in depth the audience we were addressing and using business creation methodologies such as Lean Startup, Blue Ocean Strategy, Business Model Canvas, Golden Circle, among others. We had the roadmap drawn up to launch the project of being one of the first 100% digital magazines with a gender and diversity approach in Colombia.

Result

We needed to design a name that reflected equality and fairness. After several proposals, we arrived at LEVEL. It was a very special name because it is a palindromic word, it means that it can be read in the same way in one sense as the other. The name symbolizes that we can level the current imbalance between humans.

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Outcome

The reception of the magazine was without equal, in its first 3 years more than 1k contents have been produced, it has a team of more than 55 authors in 7 countries, it has been visited by more than 425k users globally, it has a bounce rate of 37% and a session duration of 9 minutes.


The writers who participate in Level Magazine increase their capacity for career advancement due to the great credibility it gives them in their personal brands. We have cases of writers who have won scholarships to master's degrees at major universities, among others beautiful success stories.


The magazine is a benchmark for stories and content on gender and diversity, so much so that several well-known media have cited its content to support some of its news.


Understanding a market niche, transmitting exactly what it wants and desires, and starting a startup focused on its user and following a revolutionary cause manifested in all the touch points of its brand has been its best way to scale.

Braindy, managed to capture all the ideas I had and the result exceeded my expectations. Their design level is high and perfectionist, just like our brand. Therefore, we continue with their services and advice "

Karol Franco

CEO & Editorial Director

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