Big win

More than 300 models signed up to be represented by them.

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Tag

Scope of project

Brand Strategy
Naming
Identity System
Messaging
UX / UI
Web
Copywriting

Related Services

Neuro Strategy
Neuro Identity
Neuro Web

Industry

Fashion and Jewerly

Year of development

2017

Andrés Diago

General Manager

Challenge

Two partners sought to create a modeling agency that will not objectify their models and do not label them as if they were a buy-product. Revolutionizing the models industry decided to create a new brand for this purpose

Solution

Introduce a new purpose-driven brand into the modeling fashion business with a human centered approach. Name, logo, brand message and identification system design. "they will not label their models, just their brand". Their website should tell the history of them and at a functional level allow to see the books of their models and the ability to received other books via digital forms.

Result

Their market loved the vision and the brand speech and rapidly positioned themself in the sector so much that they competes to the most reputed agencies in the region.

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