- Neuromarketing and the 6 stimuli Formula explained with visuals examples:
4. Beginning & End
- 4 examples of these concepts applied in design
- 3 conclusions
If you came from the blog 3 segments of your brain you didn’t know existed! It means you strongly want to know how to stimulate the irrational brain!
If not I highly recommend you read that one first to get the most out of what I’m about to show you.
Back in 2010, I stumbled upon the Neuromarketing book by Patrick Renvoisé & Dr. Christophe Morin, making me shift my mind (and the way I design for my clients) completely.
In this book, they share the amazing 6 Stimuli Formula in how you can stimulate the irrational brain, and it comes like this:
Your irrational brain, in order to guarantee your survival is always present and self-centered. It experiences every situation like is real. It can’t distinguish a virtual situation from a real one. That’s why you cry or laugh when watching a great movie.
It makes you feel they're talking to you directly.
Your brain will impersonate the image/situation and feel it like is happening in reality
Your irrational brain always needs to contrast one situation with another to know how to react.
Your irrational brain will see the context in the first image and the result in the second one instantly.
It's pretty clear how global warming has affected this river over only 3 years
You know Shaq is BIG! But with this image, you definitely can tell how huge he really is
Your irrational brain needs to experience situations in your own flesh
Talking over the phone and driving leads to a bloody death
Did you smell the aroma of the coffee?
Your irrational brain only cares about the first impression and the last one. That is why you always need to know how the gossip ends!
They fell in love...
I think he fits there... that's something we'll never forget
Your irrational brain understands any situation way better when you can visualize it.
It looks like the FedEx truck is faster than DHL
I can tell is purely made of tomatoes
Your irrational brain is really moved when strong emotions are triggered
It makes me cry and also felt furious about this animal cruelty
Neuromarketing is the science of human decisions
They did a study with 45 shades of blue for their links to know which one is more clickable.
When they implemented the most clickable one (#2200CC) their annual revenue increased by 200 million dollars.
The company increased their revenue by 1.7 Billion dollars by doing their website 1/10 of a second faster.
An emoticon let Minnesota decrease its energy consumption by 3% with a Happy 😊 vs Sad 😑 face compared to their neighbors
Urinals reported an 80% decrease in spillage by putting a sticker of a fly, so man can aim at it while pissing.
Most of this content is based in the book, talks and research done by Patrick Renvoisé & Dr. Christophe Morin
Its partial or total reproduction, as well as its translation into any language, is prohibited without the written authorization of its author and Braindy™
Copyright © Braindy™
Why Your Brain Is Hard-Wired To See Faces And Smiles In Everyday Objects?
Here’s why you see smiles and faces everywhere. And how to take advantage of it in your designs.
Why you should use Neuromarketing and the 6 stimuli formula in your designs
Use these highly persuasive techniques that some big brands have used to make millions of dollars.