Big win

Sensational niche acceptance.

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Backs

Scope of project

Brand Strategy
Naming
Identity System
Messaging
Merchandising

Related Services

Neuro Strategy
Neuro Identity

Industry

Consumer Goods

Year of development

2019

Camilo Sánchez

Founder

Challenge

In a brutally competitive market in the mobile-cases sector, the idea of ​​creating a brand directed to a nichable audience that will value it more for its discourse than for its usefulness was the main goal.

Solution

Introduce a new brand into the mobile market with a naming design, logo, identification system and brand message in where it was positioned as the protector of the "BACK" of that faithful friend called: cell phone / mobile

Result

Sensational niche acceptance. Pre Sale of products. Projection to perform "Back-Cases" for other devices such as laptops and tablets.

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