Scope of project

Brand Strategy
Naming
Identity System
Messaging
Merchandising
Product / 3D Modeling
Print

Related Services

Neuro Strategy
Neuro Identity

Year of development

16
2019

Industry

Consumer Goods

Challenge

In a brutally competitive market in the mobile-cases sector, the idea of ​​creating a brand directed to a nichable audience that will value it more for its discourse than for its usefulness was the main goal.

Solution

Introduce a new brand into the mobile market with a naming design, logo, identification system and brand message in where it was positioned as the protector of the "BACK" of that faithful friend called: cell phone / mobile

Result

Sensational Niche acceptance. Pre Sale of products. Projection to perform "Back-Cases" for other devices such as laptops and tablets

No items found.

Outcome

Camilo Sánchez

Founder

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