The task was to create a brand with its own language that would identify instantly in the market, distinguishing itself from the competition and giving personality to a generic product.

Challenge

In a brutally competitive market in the mobile-cases sector, the idea of ​​creating a brand directed to a nichable audience that will value it more for its discourse than for its usefulness was the main goal.

Solution

Introduce a new brand into the mobile market with a naming design, logo, identification system and brand message in where it was positioned as the protector of the "BACK" of that faithful friend called: cell phone / mobile

Result

Sensational Niche acceptance. Pre Sale of products. Projection to perform "Back-Cases" for other devices such as laptops and tablets

Outcome

No items found.

Camilo Sánchez

Founder

Year of development

16
2019

Industry

Consumer Goods

Type of project

Brand and Product Design “Entrepreneurship”

Related Services

Neuro Strategy
Neuro Identity

Scope of project

Brand Strategy
Naming
Identity System
Messaging
Merchandising
Product / 3D Modeling
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