The task was to create a brand with its own language that would identify instantly in the market, distinguishing itself from the competition and giving personality to a generic product.

Camilo Sánchez



In a brutally competitive market in the mobile-cases sector, the idea of ​​creating a brand directed to a nichable audience that will value it more for its discourse than for its usefulness was the main goal.


Introduce a new brand into the mobile market with a naming design, logo, identification system and brand message in where it was positioned as the protector of the "BACK" of that faithful friend called: cell phone / mobile


Sensational niche acceptance. Pre Sale of products. Projection to perform "Back-Cases" for other devices such as laptops and tablets.

Big Win

Sensational niche acceptance.


Consumer Goods

Year of development


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