The task was to create a brand with its own language that would identify instantly in the market, distinguishing itself from the competition and giving personality to a generic product.
.svg)
Camilo Sánchez
Founder
Scope of project
Challenge
In a brutally competitive market in the mobile-cases sector, the idea of creating a brand directed to a nichable audience that will value it more for its discourse than for its usefulness was the main goal.
Solution
Introduce a new brand into the mobile market with a naming design, logo, identification system and brand message in where it was positioned as the protector of the "BACK" of that faithful friend called: cell phone / mobile
Result
Sensational niche acceptance. Pre Sale of products. Projection to perform "Back-Cases" for other devices such as laptops and tablets.
Big Win
Sensational niche acceptance.
Visit their website
Backs
.svg){kind=small}
No items found.
.svg){kind=small}
.svg){kind=small}
.svg)
.svg)
.svg)
.svg)