Big win

Increased admissions by 250%

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Caobos

Scope of project

Brand Strategy
Identity System
Messaging
Merchandising
UX / UI
Web
Copywriting

Related Services

Neuro Strategy
Neuro Identity
Neuro Web

Industry

Education

Year of development

2014 & 2021
With the innovative support of Braindy over all of these 8+ years, we highly increase the school admissions, brand recognition, and digital experience"

Juliana Benítez

Admissions director

Challenge

They have embraced multiple academic innovation methodologies like Project Based Learning, and Entrepreneurship approach, leaving behind the elderly and traditional way of schooling.  They changed their curriculum and even transformed their infrastructure with the hand of Harvard's Education Ph.D. and Architect Frank Locker consultancy. After all of those revolutionary changes, the next big move was to improve its branding and website making it look like the innovative school they have become without losing its 30+ years of distinction and its high recognition and reputation in the education sector.

Solution

After the research of the current client’s perception and the benchmarking of other schools and international universities, our solution is focused on how to make a simple but strong brand and website that would reach their audience. It was inspired by the evolution that Ivy League universities did to refresh their brands. Furthermore, thanks to Flat Design and Glass Morphism trend we simplify the logo and website to make it more digital, modern, and friendly.

Result

Student's admissions increased by 250%. The school got high-talent teachers and several national and international awards, Their graduating students are well recognized at universities. Today is recognized as a benchmark in the educational industry by many other schools.

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