Big win

Establishment of the country's first specialized center for rare diseases.

Visit their website


Scope of project

Brand Strategy
Content Strategy
Identity System

Related Services

Neuro Identity
Neuro Strategy
Neuro Web



Year of development

OrphiPass has been a beacon of hope in the battle against rare diseases. The revitalized branding and digital presence have truly elevated our mission, making OrphiPass a leading force in the fight against rare diseases.

Jaime Berrio

General Manager


Addressing the critical issue of rare diseases in Colombia, where an estimated 3 million people, 75% of whom are children, and 30% under the age of 5, face challenges due to lack of precise data on prevalence. With over 30 million people in Latin America affected, the need for a dedicated Rare Disease Reference Center emerged.


Revitalized branding, starting with a versatile and contemporary logo, color scheme aligned with rare diseases, and a website showcasing the direct correlation between orphan diseases, drugs, and treatments. High-impact digital presentations were designed for engagement with health entities and the Ministry of Health.


The website became a leading reference for orphan disease treatments, providing detailed information and aiding patient understanding. Multiple national Health Promoting Entities (EPS) have collaborated with the program, treating patients with rare diseases successfully.

No items found.