Digital transformation had come to stay in the cooperative business in Colombia.

Challenge

Digital transformation has come to the cooperative buisness. After investing in the development of its new app and deeply improving its intranet, Coeducadores Boyacá had the challenge of projecting that avant-garde and highly digital image in its associates. Moreover, having an attractive, responsive website with a Leads Generator

Solution

Redesign and modernization of their logo and identity system adjusting it for the digital era. Responsive website development with blog, services, products, offices and Leads generation system. Publication of events and news.

Result

High recognition of the cooperative sector for its renovation. Re-election of its general manager and management team. High engagement of its associates to the new brand and web experience. 34% increase in quotes to acquire credits and financial services.

Outcome

No items found.

Otoniel Castaño

Technology Director

Year of development

8
2021

Industry

Financial Services

Type of project

Enterprise redesign “Repositioning”

Related Services

Neuro Strategy
Neuro Identity
Neuro Web

Scope of project

Brand Strategy
Identity System
Messaging
Merchandising
Attire
Interior / Stands
Print
UX / UI
Web Development
Copywriting

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