Big win

30% increase in quotes to acquire credits and financial services.

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Coeducadores

Scope of project

Brand Strategy
Identity System
Messaging
Merchandising
UX / UI
Web
Copywriting

Related Services

Neuro Strategy
Neuro Identity
Neuro Web

Industry

Financial Services

Year of development

2021

Otoniel Castaño

Technology Director

Challenge

Post investment in a new app and intranet improvements, the challenge lay in projecting an avant-garde digital image to associates, along with having a responsive, lead-generating website.

Solution

Logo and identity system redesign for the digital era, coupled with the development of a responsive website featuring blog, services, products, offices, and a lead generation system, alongside event and news publication.

Result

Garnered high recognition in the cooperative sector, leading to the re-election of the general manager and management team, with associates highly engaged with the new brand and web experience, and a 30% increase in quotes for credit and financial services.

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