Pan El Country
We were tasked with the rebranding and the adaptation for the digital age while keeping their positioning in the local and national market.
Did you know that the curriculum is no longer reviewed by humans but by a system called ATS that through the analysis of keywords generates the interviews with its recruiters? Well, with that in mind arises the idea of creating a business that is dedicated exclusively to optimize your CV to surpass the ATS.
Brand strategy and creation of a new name, logo, identification system and website design. People can see, hire and pay the solution through their new website. It also has a blog where it has all the key content to improve the CVs and thus have better recruitment results.
Immediate reception of their audience generating instant results that subsequently became the first cases of success. Multiple customers got dreamed jobs or at least interviews in the companies that they most wanted to work with. They project to create a systematization service through artificial intelligence that is able to automate the process so they can expand them self worldwide.