Addressing the critical need of over 70% of Colombian entrepreneurial ventures lacking access to prospective clients' financial risk information, hindering informed financial decision-making.

Developed a SaaS platform where users input non-sensitive data like ID numbers of prospects, promptly receiving a visual color-tracker infographic indicating risk levels - Red for high, Orange for medium, and Green for low risk, simplifying decision-making on financial terms.

Post-launch, the platform received positive feedback, validating the MVP and engaging the target market. With strategic inbound marketing, SEM, Paid Ads, SEO, Web-Blog & Webinars, and video testimonials, they achieved 55k+ daily visitors and 11k+ daily leads, converting to over 150 new clients.