Seeking to reposition their bread brand on the TaT market (neighborhood stores) and Retail channel. They had the challenge of adapting its logo and identification system to the digital age without impairing its positioning and recognition in the local market. Their packaging should reflect their high quality standards and project the joy of their brand.

Logo redesign, identification system, name adjustment and packaging redesign. All with the purpose of creating a family of products that looks like they were made by the same brand and project aesthetic unity.

Excellent reception of the internal client because of the result that projected the evolution of the company without leaving behind its tradition and its brand values.