We were tasked with the rebranding and the adaptation for the digital age while keeping their positioning in the local and national market.

Challenge

Seeking to reposition their bread brand on the TaT market (neighborhood stores) and Retail channel. They had the challenge of adapting its logo and identification system to the digital age without impairing its positioning and recognition in the local market. Their packaging should reflect their high quality standards and project the joy of their brand.

Solution

Logo redesign, identification system, name adjustment and packaging redesign. All with the purpose of creating a family of products that looks like they were made by the same brand and project aesthetic unity.

Result

Excellent reception of the internal client because of the result that projected the evolution of the company without leaving behind its tradition and its brand values. We are waiting the market launched so we can measure its impact on their consumer

Outcome

No items found.

Tatiana Sierra

Marketing and International Trade Manager

Year of development

7
2021

Industry

Food

Type of project

Food and Retail Enterprise brand redesign “Repositioning”

Related Services

Neuro Strategy
Neuro Identity

Scope of project

Brand Strategy
Identity System
Messaging
Merchandising
Attire
Interior / Stands
Packaging
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