Aiming to become the leader in the commercialization of robotic, biomedical platforms and solutions for molecular biology research.

Challenge

After 20 years of selling biomedical equipment for hospitals and laboratories, They launched to market platforms focus on molecular biology. The challenge of projecting as a highly innovative company and with the ability to respond to the level of expertise in that sector was a huge challenge.

Solution

Level up the brand positioning that they already have but with a brand that stands. Logo redesign, identification system, physical spaces, employee attire and website redesign. We seek to show its extensive solutions and huge product portfolios in a light, easy to explore and with a highly avant-garde and modern aesthetic. We optimize their social media networks, doing digital strategy identifying 3 customers profiles and elaborate a content strategy, webinars, carousels, among others for leads generation and positioning.

Result

The same day we launched the website, a client specialized in molecular biology made the first purchase and did the entire return of the investment in the renewal of the brand. A few months after launching their new identity and website, they imported one of the first machines capable of making the PCR tests for the detection of COVID-19. Their solution was from such a hostess that the sector call it the "Quimiolab Kit". Its contribution to overcome the pandemic has been historical and their business growth was exponential.

Outcome

No items found.

Liliana Ramírez

General Manager

Year of development

18
2018

Industry

Health

Type of project

Enterprise redesign “Repositioning”

Related Services

Neuro Strategy
Neuro Identity
Neuro Web
Neuro Relations

Scope of project

Brand Strategy
Identity System
Messaging
Merchandising
Attire
Interior / Stands
Photography
Videography
Print
UX / UI
Web Development
Copywriting
Content Strategy
Sales Funnel
SEM / SEO
Social Media

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