Aiming to become the leader in the commercialization of robotic, biomedical platforms and solutions for molecular biology research.

Braindy’s rebranding and digital strategies have been game-changers for Quimiolab. The new brand identity resonates with our target audience, and the website's immediate ROI and lead generation capabilities exceeded our expectations. The strategic vision provided by Braindy has positioned us as a leader in the biomedical sector, and our contribution during the pandemic with the PCR machines has been monumental.

Liliana Ramírez

General Manager


After 20 years of selling biomedical equipment for hospitals and laboratories, They launched to market platforms focus on molecular biology. The challenge of projecting as a highly innovative company and with the ability to respond to the level of expertise in that sector was a huge challenge.


Level up the brand positioning that they already have but with a brand that stands. Logo redesign, identification system, physical spaces, employee attire and website redesign. We seek to show its extensive solutions and huge product portfolios in a light, easy to explore and with a highly avant-garde and modern aesthetic. We optimize their social media networks, doing digital strategy identifying 3 customers profiles and elaborate a content strategy, webinars, carousels, among others for leads generation and positioning.


The same day we launched the website, a client specialized in molecular biology made the first purchase and did the entire return of the investment in the renewal of the brand. A few months after launching their new identity and website, they imported one of the first machines capable of making the PCR tests for the detection of COVID-19. Their solution was from such a hostess that the sector call it the "Quimiolab Kit". Its contribution to overcome the pandemic has been historical and their business growth was exponential.

Big Win

The entire return on investment was given with the first customer who visited the website and made the first purchase.



Year of development


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