After 20 years of selling biomedical equipment for hospitals and laboratories, They launched to market platforms focus on molecular biology. The challenge of projecting as a highly innovative company and with the ability to respond to the level of expertise in that sector was a huge challenge.

Level up the brand positioning that they already have but with a brand that stands. Logo redesign, identification system, physical spaces, employee attire and website redesign. We seek to show its extensive solutions and huge product portfolios in a light, easy to explore and with a highly avant-garde and modern aesthetic. We optimize their social media networks, doing digital strategy identifying 3 customers profiles and elaborate a content strategy, webinars, carousels, among others for leads generation and positioning.

The same day we launched the website, a client specialized in molecular biology made the first purchase and did the entire return of the investment in the renewal of the brand. A few months after launching their new identity and website, they imported one of the first machines capable of making the PCR tests for the detection of COVID-19. Their solution was from such a hostess that the sector call it the "Quimiolab Kit". Its contribution to overcome the pandemic has been historical and their business growth was exponential.