Big win

Development of a solid and adaptable personal brand projecting Jero Berrio's ambitions on his trajectory towards Formula 1.

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Jero Berrio

Scope of project

Brand Strategy
Identity System
Merchandising
Messaging

Related Services

Neuro Strategy
Neuro Identity

Industry

Personal Branding

Year of development

2023
The redesign of my brand perfectly captures my passion for motor racing and my aspirations towards Formula 1. I am completely satisfied and excited for the future with this new image that faithfully represents me

Jerónimo Berrío

Formula 4 Racer

Challenge

Create a brand identity resonating with Jero's aspirations of moving from Formula 4 to Formula 1, while retaining a contemporary and centennial aesthetic.

Solution

Design of a clever logo merging the initials "jb" with his competition number "66," incorporating elements of speed, viking aesthetics, and Formula 1 vehicle silhouettes, in a neutral color palette ensuring versatility across different teams.

Result

The robust sports personal brand, mirroring Jero's passion and aspirations, provided a strong, unique visual representation on his Formula 1 journey, earning exceptional reception and peer recognition. Jero, feeling 100% represented and drawing inspiration from sports icons like LeBron James, Rafael Nadal, Max Verstappen, and Lando Norris, saw his brand further solidified within the motor racing community as the well-received image sparked the creation of a merchandising unit featuring Jero-branded caps, hoodies, and more.

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