Three university students wanted to show that good people are more than bad people. They tested an idea in an office where people buy food and voluntarily put the payment in a glass jar and if they need change they could take it without any supervision. It was a great success, people loved it and when they realized they already had more than 40 stores in different offices in the city. The new challenge was to positionate them in such a way they could enter in all the offices in town.

Brand strategy and creation of a new name, logo, website and identification system design. Development of ergonomic and easy manipulation exhibitor. Menu design and commercial presentations to generate sales.

High expansion of 40 stores to more than 200 in the first year. They could get into high end companies. They also created the "honestometer" that indicated what level of honesty each company has becoming a project for human resources.