Latin America's most recognized software vendor needed a re-branding
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Braindy’s rebranding has been transformative for Software Shop. The new identity reflects our growth and expertise, resonating with our target audience. The significant increase in course sales and software quotes is a testament to their strategic vision. We’re now positioned as a leader in software education and distribution.
Luis Enrique Villegas
CEO & Founder
Scope of project
Challenge
Refresh the brand identity of Latin America's most recognized software vendor to reflect its growth into a major software educator.
Solution
Rebranded with a new logo, identity system, and brand message. Redesigned the website, created a quote system, and designed email marketing templates and social media graphics.
Result
The rebranding doubled software quotes and significantly increased course and certification sales, positioning Software Shop as a key player in the region.
Big Win
The sale of courses and certifications skyrocketed, highlighting the brand’s successful market positioning.
Visit their website
Software Shop
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