Big win

The sale of courses and certifications skyrocketed.

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Software Shop

Scope of project

Brand Strategy
Identity System
Messaging
Merchandising
UX / UI
Web
Copywriting

Related Services

Neuro Strategy
Neuro Identity
Neuro Web

Industry

Tech

Year of development

2016

Luis Enrique Villegas

CEO & Founder

Challenge

Software Shop was way more than a large Software Distributor in Latin America, it had become one of the largest software educator in the region. Therefore, they required a renewal not only in their visual identity but on their website so they can reflect that.

Solution

A rebranding and a digital ecosystem that shows more than software distribution. Logo redesign, identification system, brand message and website redesign. We manage to organize its multiple portfolios with its own identity by solutions, courses, events and created a quote-system in an unparalleled manner, with a friendly and responsive user experience. We also designed its email marketing templates and social media graphics 

Result

Software quotes duplicated in the first months.The sale of courses and certifications skyrocketed. The brand had a significantly important positioning in the region.

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