Latin America's most recognized software vendor needed a re-branding

Braindy’s rebranding has been transformative for Software Shop. The new identity reflects our growth and expertise, resonating with our target audience. The significant increase in course sales and software quotes is a testament to their strategic vision. We’re now positioned as a leader in software education and distribution.

Luis Enrique Villegas

CEO & Founder


Refresh the brand identity of Latin America's most recognized software vendor to reflect its growth into a major software educator.


Rebranded with a new logo, identity system, and brand message. Redesigned the website, created a quote system, and designed email marketing templates and social media graphics.


The rebranding doubled software quotes and significantly increased course and certification sales, positioning Software Shop as a key player in the region.

Big Win

The sale of courses and certifications skyrocketed, highlighting the brand’s successful market positioning.



Year of development


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Software Shop
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