Modernizing Tradition: Reinventing Notaría 38’s Brand Identity

Mónica Bautista

Notaria (E)

Challenge

Update the brand identity of a well-established notary office to make it more modern and accessible while maintaining its traditional values.

Solution

Created a new brand strategy, logo, and identity system that reflect modernity and trustworthiness, while maintaining the essence of the notary's tradition.

Result

The rebranding led to increased client trust and engagement, positioning Notaría 38 as a modern and reliable institution.

Big Win

Achieved a 50% increase in new client inquiries and appointments within the first three months of rebranding, solidifying its modern market presence.

Industry

Legal

Year of development

2017

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Notaría 38
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