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Figma Sites just launched—and while it looks promising, Webflow is still orbiting while others are just building rockets.
The Big Announcement: Figma Now Builds Websites
When Figma announced Figma Sites, the design world lit up. For years, Figma has been the go-to tool for UI and UX designers. It’s collaborative, intuitive, and everywhere. Now, it’s promising to take things further by letting designers publish production-ready websites—without ever leaving the tool they already love.
For those who’ve never quite made the leap to platforms like Webflow, Framer, WordPress, Wix, or Squarespace, this could be the push they’ve been waiting for.
But does it really change the game?
A Familiar Shockwave: Déjà Vu from Webflow’s CMS Launch in 2014
Let’s rewind the clock. In 2014, Webflow launched its CMS—and it was a turning point. Designers flocked to it. The idea of designing and developing directly in the browser was groundbreaking. Over the next 10 years, Webflow evolved into a robust, enterprise-grade no-code tool, offering everything from dynamic content to full-fledged animations, logic workflows, and native SEO control.
Yes, Figma Sites is a big deal—but Webflow didn’t get here overnight. It’s taken a decade of iteration, feedback, and scaling to get to where it is today.
The 10 Capabilities Where Webflow Still Leads by Light Years
Here’s where Webflow is still far ahead of Figma Sites—and where it’s likely to stay ahead for the foreseeable future:
- Dynamic CMS Collections for blogs, directories, listings
- Custom interactions and animations with full timeline control (now with free GSAP integration)
- Built-in SEO tools, including Open Graph, canonical tags, 301 redirects
- Enterprise-grade hosting on AWS with global CDN
- Multi-language and localization tools
- Full custom code embedding (HTML/CSS/JS)
- Native form handling + integrations (Zapier, Make, HubSpot, etc.)
- Responsive breakpoints and design per device
- Hundreds of apps that integrate seamlessly with Webflow
- Staging, backups, and version control for professional workflows
Figma Sites? It’s just getting started.
Will Figma Sites Hurt Webflow’s Growth?
Yes—and no.
It will likely reduce the number of new designers learning Webflow in the short term. If you’re already comfortable in Figma, why move to another platform with a steeper learning curve?
This is similar to how Framer pulled early adopters away from Webflow when it launched more marketing-oriented site features. Framer was lighter, faster to learn, and good enough for many portfolios and startups.
Figma Sites plays the same card. It’s a great entry point. But it’s not a long-term replacement—yet.
Webflow Has the Space Station. Figma’s Just Launching Rockets.
Think of it like the space race.
- Figma just announced it’s going to space.
- Webflow already has a space station in orbit, complete with docking systems, international teams, and growing infrastructure.
Figma’s reach is impressive. Its user base is massive. But building a reliable, scalable, web-native toolset takes years—not months. And Webflow has a decade-long head start.
The difference? Webflow is “built for the web” from the ground up. Not for design handoff. Not for prototyping. For real websites—live, dynamic, and complex.
The Real Opportunity: Figma Will Expand the Pie, Not Replace It
If anything, Figma Sites will introduce more people to visual web creation. Some will stay in Figma’s ecosystem. But others—especially those with bigger ambitions—will eventually outgrow the basics.
And where will they go?
To Webflow.
Because when you need CMS power, workflows, integrations, SEO, animations, and performance—Figma Sites won’t (yet) compete.
Final Thoughts: A Threat Worth Watching, But Not Panicking About
This is not the end for Webflow. It’s not even the beginning of the end.
But it is the beginning of something new—a more competitive, more visible no-code space.
And for Webflow, that’s good. Because they’ve been preparing for this moment for 10 years. Figma Sites may slow new user adoption—but Webflow still wins when it comes to retention, scale, and real-world performance.
The question isn't “Will Figma kill Webflow?”
It’s “How long will it take Figma to catch up?”
Spoiler: It won’t be anytime soon.
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